Joanne Lefson is a former professional golfer with a degree in Zoology from the Texas A&M University. She was previously a columnist for Compleat Golfer magazine and presented a slot on women's golf on M-Net's SuperSport channel. Throughout her life, Joanne has always been drawn to the plight of shelter dogs. Through this motivation she founded the Woof Project and Farm Sanctuary SA.
WOOF Project a dynamic ‘pop — up’ dog adoption initiative that aims to accelerate dog adoption through innovative design, creative marketing, and providing an unrivalled dog adoption experience. All the dogs originate from existing shelters and WOOF Project provides the exposure needed in order to find a forever home
Saving fury friends was not enough for this vegan warrior. In 2016 Joanne founded Farm Sanctuary SA and it was officially opened on World Farm Animal Day 2 October 2016. Located in the renowned Franschhoek Valley of the Western Cape, the sanctuary serves to instill an awakened connection between farm animals and visitors and aims to inspire a positive change in the way society views and treats farm animals. This is the home to the infamous painting pig, Pigcasso.
If this was not all enough to convince of Joannes heroism, she is more commonly know as the author and adventurer of Ahound the world: My Travels with Oscar